Cazoo scores extended sleeve partnership with Brentford FC

Cazoo scores extended sleeve partnership with Brentford FC

• Cazoo continues as official sleeve partner for 2026/27 Premier League season
• Branding to feature on all men’s first team, women’s, junior and training kits
• Partnership will be a key asset in Cazoo’s forthcoming new brand campaign

Cazoo has extended its partnership with Premier League team Brentford FC for another 12 months.

As official sleeve partner, Cazoo’s branding will continue to feature on all Brentford kits including men’s first team, women’s, junior and training shirts for the 2026/27 season.

Cazoo will also utilise its partnership with Brentford FC as a key asset in a new brand campaign launching this summer.

Cazoo Chief Marketing Officer Lucy Tugby said: “Cazoo and Brentford FC are challengers who refuse to play it safe and this alignment is central to the continued success of our partnership.

"During a highly successful 2025/26 season, our partnership with Brentford FC drove significant traffic to Cazoo, increasing brand visibility and generating valuable leads for car dealers across the UK.

“We’re proving that a used car marketplace can work differently and this partnership with Brentford FC gives us the perfect platform to demonstrate that.

“We’re not here to maintain the status quo; we’re here to change it – and we’re only just getting started.

Alongside the sleeve placement, Cazoo will continue to work with Brentford FC men’s and women’s first team players for content creation. It will also receive digital exposure on matchdays and across campaigns.

There will also be further opportunities to engage and inspire the local community with Brentford FC Community Sports Trust.

Headquartered in nearby Richmond, Cazoo has continued to strengthen its commitment to Brentford's community programmes designed to support opportunities for the development of young people across west London.

Brentford Head of Partnership Services Adam Ward said: “We’ve been really impressed by Cazoo’s generosity with our fans and in the community.

“We’re totally aligned on that shared respect for our roots and that fearless, challenger mindset. It’s made this partnership so successful and I’m delighted that we can continue to build on everything we’ve achieved next season.”

ENDS

Further details available from Lucy Tugby on lucy.tugby@cazoo.co.uk

About Cazoo

Cazoo is the UK automotive marketplace reshaping how dealers and buyers connect, built on trust, real value and true partnership with the trade. With more than 300,000 listings, the platform pairs a high-quality consumer search experience with a fairer, more sustainable commercial model for dealers, designed to deliver consistent demand and support long-term growth.

Drawing on more than 20 years of marketplace expertise developed through the Motors business, Cazoo was transformed into a marketplace following the acquisition of the brand in June 2024 by Motors.co.uk Limited.

In May 2026 Motors was rebranded as Cazoo, positioning itself as a credible alternative marketplace for buyers and dealers.

Cazoo is owned by O3 Industries and Novum Capital. For more information, visit https://dealer.cazoo.co.uk

About Brentford FC

Brentford FC is a Premier League football club based in the heart of west London. Renowned for its data-led approach to football, the club’s success is underpinned by its core values: Togetherness, Respect, Progressive.

Find out more about Brentford FC here: https://www.brentfordfc.com/en/our-values