Cazoo promotes Lucy Tugby to Chief Marketing Officer

Cazoo promotes Lucy Tugby to Chief Marketing Officer

• Tugby will lead the next phase of the business’ challenger marketing strategy
• Having joined the business in 2019, she led Motors’ rebrand to Cazoo
• Second recent senior leadership team appointment

Cazoo has promoted Lucy Tugby to the position of Chief Marketing Officer (CMO).

In her new role, working closely with dealer partners and internal stakeholders, she will lead the next phase of Cazoo’s challenger marketing strategy.

Tugby joined the business in 2019 and led the transition from eBay ownership to Motors and managed the rebranding of Motors to Cazoo which will complete on 27 May.

This is the second recent senior leadership team appointment following Thomas Orthgiess joining this month as Chief Product Officer.

Commenting on the announcement, Barry Judge, CEO of Cazoo said: "This is a pivotal promotion for Cazoo. We acquired the brand equity two years ago and have already started to scale that; now we need a leader who can take this to the next level of growth and make sure car buyers, dealers and the whole market knows what we stand for.

“Lucy has a deep understanding of the automotive retailing sector, sharp commercial instincts, genuine creative conviction and the confidence to lead a challenger brand without flinching.

“She will help lead Cazoo’s journey as a challenger marketplace which will see a considerable ramp-up in marketing activity following our rebrand.”

Tugby added: “This is an exciting time to become CMO as Cazoo accelerates its ambition to shake-up the status quo, offering a compelling and fair alternative marketplace for our dealer partners and their customers.

“Cazoo is a modern brand that is already resonating with today's car buyers now as a marketplace. I'm looking forward to driving this next level of growth through smart and sustainable marketing investment.”

ENDS

Further details available from Lucy Tugby on lucy.tugby@motors.co.uk

About Cazoo & Motors

Motors is an advertising ecosystem helping dealers reach millions of in-market car buyers and sell cars fast. It provides dealers with access to multisite advertising across some of the UK’s best loved destinations for used cars through partnerships with eBay and Parkers.

Motors acquired the Cazoo brand in 2024 and relaunched it in April 2025 as a used car search marketplace with more than 300,000 listings providing even greater online visibility for dealers. Along with a new app it has become the flagship brand in the MOTORS network.

Retailers enjoy the simplicity of a single upload, one point of contact and access to a stock management and response reporting centre, ensuring that it is a time-efficient and a value-packed way to advertise.

Since 2021, Motors has been owned by O3 Industries and Novum Capital.

For more information, please visit https://dealer.motors.co.uk/