Cazoo to become new Main Shirt Sponsor of LOSC
14 April 2022
Cazoo to become new Main Shirt Sponsor of LOSC
Cazoo, Europe’s leading online car retailer and Lille Olympique Sporting Club (LOSC), the former winner of the 2021 French Football Championship of Ligue 1, are delighted to announce today that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of LOSC.
Cazoo will see its branding on the front of the jerseys of all LOSC sports teams, professional men's and women's teams as well as the youth teams of the Lille Academy, throughout the Stade Pierre Mauroy, on many official club merchandise, across the club's website and on a complete visibility system used during television broadcasts.
The partnership between Cazoo and LOSC will take effect from 1st July 2022. This new deal will form part of an extensive marketing campaign by Cazoo in France in 2022 as it continues to roll out across Europe, following its recent launches in both France and Germany. Cazoo also currently sponsors both Everton and Aston Villa in the UK Premier League, as well as Olympique de Marseille in Ligue 1 and Spanish LaLiga teams Real Sociedad and Valencia FC.
Cazoo, which makes buying a used car as simple and seamless as ordering any other product online, owns and reconditions its cars to the highest standard before offering them for delivery in just a few days at any time. With customers able to purchase a car entirely online and have it delivered directly to their door, Cazoo has been referred to as the ‘Amazon of the used car market’.
Cazoo, which already has hundreds of cars available at any time, was founded in 2018 by renowned British entrepreneur Alex Chesterman and has already sold over 60,000 cars in the UK since its launch as consumers have embraced the selection, value, transparency and convenience of buying used cars fully online. Cazoo has grown its team to over 4,250 across the UK, France, Germany, Spain, Italy and Portugal.
Cazoo has been one of the fastest growing businesses in Europe over the past two years, pioneering the shift to online car buying, and recently listed on the NYSE in August, raising over $1.4bn to build out its brand and infrastructure as it looks to continue to transform the car buying and selling experience across the UK and Europe.
Alex Chesterman, Founder & CEO of Cazoo said: “We are very excited to be partnering with Lille. They are one of the leading teams and like us are a very ambitious club driven by results and have a passionate fan base across France. We are looking forward to engaging with the fans and local community and delivering the best car buying experience in France in 2022.”
Olivier Létang, Lille Club President said: "We are delighted to partner with Cazoo next season. The brand already has excellent sports partnerships in the Premier League in particular, and others rapidly growing in Europe. We are happy that LOSC is part of the development plan of its leaders, and thus contribute to making Cazoo a recognized and appreciated brand in France. We are impatient to introduce the brand to our fans, Lille residents and more generally to the entire French market. "
For more information:
Media:
Lawrence Hall, Group Communications & Sponsorship Director, [email protected]
Charlotte Girard, PR & Sponsorship Manager (France), [email protected]
About Cazoo –https://www.cazoo.com/fr-fr/
Our mission is to transform the car buying and selling experience across the UK & Europe by providing better selection, value, transparency, convenience and peace of mind. Our aim is to make buying or selling a car no different to ordering any other product online, where consumers can simply and seamlessly buy, sell, finance or subscribe to a car entirely online for delivery or collection in as little as 72 hours. Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, is backed by some of the leading technology investors globally and is publicly traded (NYSE: CZOO).
About Lille - https://www.losc.fr/
A stronghold of French football in the 1940s and 1950s, the LOSC has shown constant sporting and structural progress since the early 2000s. With the inauguration in 2007 of the Domaine de Luchin, one of the most modern and performers in Europe, the LOSC has acquired solid foundations to build an ambitious modern history. A regular participant in European competitions (8 qualifications in the UEFA Champions League, 8 in the UEFA Europa League since 2001), the LOSC has gained international experience and image. In addition to its remarkable sporting performance, the LOSC has also taken an essential step in its development by having an ultra-modern 50,000-seat indoor stadium since 2012, the Stade Pierre Mauroy. Champion of France, for the fourth time in its history in 2021, the northern club reached the round of 16th of the UEFA Champions League during the 2021-2022 season. Led by Olivier Létang, its Chairman and CEO, the club continues to progress season after season, driven by an ambitious sporting and economic growth project based in particular on high sporting performance, training and social and societal commitment.