Cazoo strengthens Brentford FC partnership as new official sleeve partner!

Cazoo strengthens Brentford FC partnership as new official sleeve partner

• Cazoo will feature on the sleeve of all playing and training kit for Brentford FC’s men’s first team from the start of the 2025/26 season
• Latest move steps up strategic partnership aimed at driving brand engagement, to fuel dealer response
• Sponsorship also includes Women’s team and community projects with Brentford FC Community Sports Trust

MOTORS has stepped up its strategic sponsorship activities with Brentford Football Club, with its Cazoo brand becoming the Premier League team’s new official sleeve partner.

Cazoo branding will feature on the sleeve of all playing and training kit for the men’s first team from the start of the 2025/26 season. Additionally, Cazoo have secured placement on Brentford’s Men’s B team, Women’s teams’ and Academy teams’ kits.

“The move realigns our partnership to pair Cazoo and Brentford, two brands that share a challenger mentality and are disrupting their respective markets,” said Lucy Tugby, Cazoo’s Marketing Director.

“The message to football fans and our dealer partners is clear: Cazoo is back, now in a new incarnation as a used car digital marketplace,” she said.

MOTORS acquired Cazoo in 2024 and relaunched it in March 2025 as a marketplace and the flagship brand in its advertising network for car dealers, with the aim of challenging the current market leader. MOTORS recently switched its existing branding placements with the club to Cazoo.

Alongside the sleeve placement, Cazoo will deliver matchday activations at Gtech Community Stadium, including in-stadium media placements, as well as having access to Brentford players to create exclusive social media campaigns throughout the 2025/26 season.

Cazoo will also continue to support Brentford’s work in the community with bespoke programmes in partnership with the Brentford FC Community Sports Trust.

“We’re thrilled to have this opportunity to expand our partnership with Brentford FC and look forward to having the Cazoo brand prominently displayed on the sleeves of next season’s kit,” said Tugby.

“This move signals the next step in our strategic partnership with the club and an important acceleration in our stated ambition to be the challenger marketplace in the UK by leveraging the Cazoo brand and turning this into traffic and enquiries for dealers.

“Being a Richmond upon Thames based business, we’re also delighted to be able to play an even greater role in our shared local community by supporting Brentford FC Community Sports Trust, which will include a series of exciting local initiatives,” she said.

Commenting on the sponsorship, Brentford’s Commercial Director, Fran Jones, said: “This partnership continues to grow and go from strength to strength. I’m delighted that Cazoo has agreed to become the sleeve partner for our Men’s First Team and will feature on the kits for our Men’s B Team, Women’s teams and Academy teams.

“We will shortly be launching our new kits and training wear for the 2025/26 season, including a celebratory home shirt that commemorates 100 years of the club wearing our iconic red and white stripes. I can’t wait to see it launched and for Cazoo to be such an important part of it.”

About Brentford FC

Brentford FC is a Premier League football club based in the heart of west London. Renowned for its data-led approach to football, the club’s success is underpinned by its core values: Togetherness, Respect, Progressive. Find out more about Brentford FC here: https://www.brentfordfc.com/en/our-values

About MOTORS

MOTORS is an advertising ecosystem helping dealers to reach millions of in-market car buyers and sell cars fast. It provides dealers with access to multisite advertising across some of the UK’s best-loved destinations for used cars, led by its specialist automotive site MOTORS (www.motors.co.uk), as well as through partnerships with eBay, Gumtree and Parkers. This creates a cost-effective advertising platform reaching buyers across the digital car search journey, which typically sees them visit on average 3.9 sites.*

The Cazoo brand was acquired by MOTORS in June 2024 and was relaunched as a used car search marketplace in April 2025 with more than 250,000 listings, providing even greater online visibility for car dealers. Along with a new app, it has become the flagship brand in the MOTORS network.

Retailers enjoy the simplicity of a single upload, one point of contact and access to a stock management and response reporting centre, ensuring that it is a time-efficient and value-packed way to advertise.

Each month, MOTORS publishes a Market View analysis of the key used car trends across its platform, detailing average pricing, stocking levels and consumer demand. This data provides valuable insight for dealers across the UK.

Since 2021, MOTORS has been owned by O3 Industries and Novum Capital.

For more information, please visit https://dealer.motors.co.uk/

Source: * MOTORS Digital Touchpoints Survey, March 2025. Independent research of 3,000 car buyers conducted by Insight Advantage from 24 February to 2 March 2025.