How to Ensure You’re Paying the Right Price for a Car
Finding the perfect car is one thing, but how do you know if you're paying the right price? It can feel a bit like guesswork, but it doesn't have to. Our guide walks you through how to value a used car, what factors affect its price, and how to negotiate with confidence. We’ll help you do your homework so you can drive away happy.
The Cazoo editorial team
Published on 28 August 2025 | 3 mins read

Buying a car is an exciting prospect, but it can also bring a bit of uncertainty—especially when it comes to price. Nobody wants to overpay or make a decision they later regret. Finding the right price for a car doesn’t have to feel like a guessing game. With the right tools and a bit of preparation, you can shop with confidence while knowing you’re getting a fair deal.
Here’s a straightforward guide to making sure the price is right when you’re looking for your next set of wheels.
Why Understanding Car Prices Matters
When you’re in the market for a car, it’s easy to feel overwhelmed by the range of prices. Two cars might look almost identical but carry wildly different price tags. That’s because car values depend on several factors—such as age, mileage, condition, and added features.
Taking the time to understand these variables will ensure you’re making an informed choice. It’ll also help you avoid overpaying, whether you’re buying a car online, at a dealership, or from a private seller.

What Affects a Car's Price?
1. Age and Mileage
These are two of the biggest factors. A newer car with fewer miles on the odometer will typically cost more than an older, high-mileage model. However, mileage alone doesn’t tell the whole story—motorway miles are often gentler on a car than stop-and-go city driving.
Tip: Check the mileage against the age of the car. The average car covers around 10,000-12,000 miles per year, so use that as your benchmark.
2. Condition of the Vehicle
Looks aren’t everything, but when it comes to pricing, condition matters. Scratches, dents, or a worn interior can drive prices down, while a well-maintained car may command a premium—even if it’s a bit older.
Tip: Inspect the car in person if possible, or ask the seller for detailed photos.
3. Service History
Regular maintenance and a clean service history show that a car has been cared for. On the flip side, gaps in the service record could indicate costly wear and tear or missed repairs.
Tip: Opt for cars with a complete service history whenever possible—it’s worth the extra peace of mind.
4. Features and Extras
Optional extras like heated seats, premium sound systems, or advanced safety tech can add value. However, don’t forget that features you may not use (like a panoramic sunroof) are often reflected in a car’s price.
Tip: Focus on features you genuinely care about to avoid paying more for things you won’t use.

Comparing Prices
Once you’ve narrowed down your options, how do you know if the price is fair? Thankfully, online tools make it simple.
Use Pricing Tools
Sites like Cazoo offer valuation tools where you can input details about a car’s make, model, age, and mileage to see its estimated value. These tools often show where a vehicle’s price sits compared to similar cars on the market.
Tip: If a car’s price looks too good to be true, dig deeper to check for potential issues, like a poor service record or signs of past damage.
Check Market Averages
Take time to compare similar listings for the same make and model. This helps you understand the ballpark range for cars with similar age and mileage.
Tip: Don’t just consider asking prices. Look at recently sold car data if available—it gives you a more realistic view of what people are actually paying.
How to Approach a Price That’s Higher or Lower Than Expected
High Price
A higher-than-average price doesn’t necessarily mean the car isn’t worth it. Many dealers factor in things like pre-sale inspections, warranties, or added features.
- What to do: Ask the seller why the price is higher. Maybe it includes extras like a recent service or new tyres.
Low Price
A low price can be tempting, but approach with caution. It may indicate hidden issues or a rushed sale.
- What to do: Check the service history, and if possible, arrange an independent inspection to ensure there aren’t any surprises down the road.

Simplify Your Search with Transparent Tools
Browsing through car listings can feel overwhelming if pricing isn’t clear. That’s why platforms like Cazoo aim to simplify things with transparent pricing. Features such as price comparison tools and market insights help you identify good deals quickly, taking the guesswork out of the equation.
Final Checks Before Paying
Before handing over your money (or signing onto a finance deal), take these final steps to ensure you’re making a solid purchase:
- Run a full vehicle history check to confirm details like mileage, prior damage, or outstanding finance.
- For used vehicles, ensure the MOT is up to date (if the car is over three years old).
- Double-check all paperwork, especially the V5C logbook, to confirm that the seller is the legitimate owner.
By doing your homework, you’ll not only save money but also drive away happy knowing that you’ve made a smart and informed decision.