First, a disclaimer: if there are any cracks or large dents in your alloy wheel, you should get these looked at by a professional since they can be a safety issue. If the kerb damage is minor, however, repairing an alloy wheel isn’t as tricky as you think. A wide variety of DIY repair kits are available that contain everything you need, including sandpaper, filler, primer and paint. Using these might seem a little bit of a dark art, but it’s very straightforward if you follow the instructions.
Preparation is all-important, of course. Sanding down the damaged area takes time, but it’s important to make sure that the end result is as smooth and effective as can be. After sanding down the area you’ll need to fill the gap that’s left, usually using a putty that’s supplied as part of the kit. Once filled, you need to leave this cure.