A look into the UK’s online shopping habits
With technology now making it easier than ever to shop on-the-go, it’s estimated that by 2021, 93% of the UK’s internet users are expected to shop online . With that in mind, we wanted to find out the weird and wonderful locations people do their online shopping – whether it's in the car, in bed or even on the toilet, and if lockdown has changed anything.
We carried out a study of UK adults before  and during  lockdown to find out their online shopping habits and how social distancing may have impacted this. Our analysis dives into the strangest places people buy online, the most unusual products they’ve bought and even the items they’re unlikely to purchase online.