Cazoo to become headline sponsor of the St Leger Festival
26 April 2021
Cazoo to become headline sponsor of the St Leger Festival
Cazoo, the UK’s leading online car retailer, which makes buying your next car as simple and seamless as purchasing any other product online, has today announced a partnership with Arena Racing Company (‘ARC’) to become the headline sponsor of the World’s oldest Classic, the St Leger Stakes.
This new partnership will give Cazoo exclusive naming rights for the four-day festival along with multiple races which will be broadcast live on both ITV Racing and Sky Sports Racing and will include significant on course brand exposure.
The Cazoo St Leger Festival will take place at Doncaster Racecourse from Wednesday 8 September 2021 with the feature Cazoo St Leger Stakes on Saturday 11 September. The deal also includes year- round prominent branding for Cazoo across the full portfolio of 16 ARC racecourses.
Cazoo is pioneering the shift to online car buying in Europe and since being founded in 2018, has sold over 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying quality used cars entirely online.
Cazoo owns and reconditions all its cars before offering them for sale for either delivery or collection in as little as 72 hours. Already the leading online car retailer in the UK, Cazoo is also Europe’s leading car subscription player with over 6,000 subscribers across the UK, France and Germany.
Cazoo has recently become one of the UK’s most active sports sponsors with an impressive portfolio of partnerships that now includes two Premier League football teams, The Hundred cricket, the EFL, the Rugby League World Cup, the Derby and the World Snooker Tour.
Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with ARC on the new Cazoo St Leger Festival, home to the World’s oldest Classic. This deal will enhance our brand awareness with racing fans up and down the country and we look forward to engaging with them and introducing them to the best car buying experience in the UK.”
Martin Cruddace, Chief Executive of Arena Racing Company, said, “We are delighted to welcome Cazoo as our new partner for the Cazoo St Leger Festival and, of course, the feature race itself. As an innovative and growing brand, they are a fantastic fit for what is an incredibly popular and important meeting in the race calendar.
“In addition, this partnership represents a comprehensive blend of our feature meeting, the Cazoo St Leger Festival, with further activation across our estate of racecourses over the summer, including over 350 races. We are confident that this will be a major benefit to Cazoo’s marketing plans and aspirations to grow their presence in the market.”
For more information, please contact:
Cazoo
Lawrence Hall, Group Communications Director, [email protected]
Amy Lay, PR Manager, [email protected]
Arena Racing Company
Sam Cone, Head of Communications and Public Affairs, 07920 404 296, [email protected]
Note to Editors:
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About Cazoo - www.cazoo.co.uk
Cazoo’s mission is to transform the car buying experience for consumers across Europe by providing better selection, quality, transparency, convenience and peace of mind. Cazoo aims to make buying a car no different to any other product online today, where consumers can simply and seamlessly purchase, finance or subscribe to a car entirely online for either delivery or collection in as little as 72 hours. Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, has a highly experienced management team and is backed by some of the leading global technology investors.
About ARC:
Arena Racing Company (“ARC”) is the largest racecourse operator in the UK.
ARC is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton and Worcester.
In addition to racecourses ARC owns Newcastle, Nottingham, Sunderland and Perry Barr Greyhound Stadia and looks after the media interests of the Greyhound Media Group (“GMG”).
ARC runs four of the six all-weather racecourses in the UK offering three different types of surface for horses to run on: Polytrack at Lingfield Park, fibresand at Southwell Racecourse and tapeta at Newcastle and Wolverhampton Racecourses – the only tapeta racing surfaces in Europe.
In 2013 ARC pioneered the All-Weather Championships which see horses compete throughout the winter for the chance of qualifying for Finals Day on Good Friday at Lingfield Park. This initiative is helping raise the profile and prestige of all-weather racing in Great Britain.
ARC hosts racing at all levels of the sport from Class 7 through to Group 1s. Doncaster Racecourse is home to the world’s oldest Classic, Cazoo St Leger, run each year in September as part of the four-day St Leger Festival as well as the final Group 1 of the year in Britain, the Vertem Futurity Trophy. Feature jumps races include the Grade 1 Betfair Fighting Fifth Hurdle at Newcastle Racecourse, the Coral Welsh Grand National at Chepstow Racecourse and Midlands Grand National at Uttoxeter Racecourse.
As well as racing, ARC also operates a hotel at Wolverhampton Racecourse, a hotel, spa resort and golf course at Lingfield Park and The Border Minstrel public house at Newcastle Racecourse in the grounds of Gosforth Park. The Hilton Garden Inn Doncaster Racecourse opened in September 2018.
ARC is a significant shareholder in the horseracing TV channel Sky Sports Racing which is broadcast on the Sky platform to c.14 million homes.
ARC plays a pivotal role in British Racing. It is a shareholder in British Champions Series and Racecourse Data Company; a signatory to a British Horseracing Authority’s and Horsemen’s Group Prize Money Agreement; and on the boards of the Racecourse Association (“RCA”), Great British Racing (“GBR”) and British Champion Series (“BCS”).
In 2015 ARC set up The Racing Partnership. This limited company represents the media rights of the 16 ARC owned-racecourses and the five independent racecourses Fakenham, Hexham, Newton Abbot, Plumpton and Ripon.
Further information about ARC can be found at www.arenaracingcompany.co.uk.