Cazoo partners with European Tour as title sponsor of two key UK Swing Tournaments

8 June 2021

Cazoo partners with European Tour as title sponsor of two key UK Swing Tournaments

·       Wales Open renamed as the Cazoo Open, to be held at the Celtic Manor Resort

·       Cazoo Classic replaces the English Open and will be held at the London Golf Club

Cazoo, the UK’s leading online car retailer, which makes buying your next car as simple and seamless as purchasing any other product online, has today been announced as the title sponsor of two key events on the European Tour’s UK Swing, the Cazoo Open and Cazoo Classic.

The multi-year partnership will see the Wales Open, to be played at Celtic Manor Resort in Newport from July 22-25, renamed the Cazoo Open while the English Open will be replaced by the Cazoo Classic, taking place at the London Golf Club from August 12-15.

Cazoo will have exclusive naming rights across both tournaments and the deal includes significant on-course and off-course branding to include tee boxes and markers, greenside boards, par and yardage boards as well as caddy bibs and branding at other European Tour events.

This latest deal adds to Cazoo’s impressive portfolio as one of the UK’s most active sports sponsors that now includes football (Everton, Aston Villa and the EFL), cricket (The Hundred), rugby (Welsh Rugby Union & 2021 Rugby League World Cup), horseracing (Epsom Derby) and snooker (World Snooker Tour).

Cazoo is pioneering the shift to online car buying and, since being founded in 2018, has sold over 25,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be partnering with the UK leg of the European Tour and adding golf to our growing portfolio of sports sponsorships. This deal gives us exposure to a new audience of golf fans and we look forward to engaging with them and introducing them to the best car buying experience in the UK.”

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer said: “We are delighted to welcome Cazoo into the European Tour’s commercial family for the first time and are very pleased that Alex and his team have added golf to their impressive portfolio of sports sponsorships.”

Max Hamilton, European Tour Commercial Director added: “Innovation is important to both of our brands and we look forward to working with Cazoo as part of our UK Swing, which continues to flourish following its introduction last year.”

For more information, contact:

European Tour

Tom Carlisle, Press Officer, European Tour – [email protected]


Lawrence Hall, Group Communications Director, Cazoo - [email protected]

Amy Lay, PR Manager, Cazoo - [email protected]

About The European Tour

The European Tour is ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.

Innovative: The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We have recognised the need for golf to modernise for future fans and we are committed to engaging new audiences whilst respecting the tradition of our sport.

Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.

Global: Since the European Tour was formed in 1972, players from 36 different countries have won tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Emirates, Workday and Zoom as Official Partners.

The European Tour also manages the developmental Challenge Tour and the Legends Tour (formerly known as the Staysure Tour) which is the men’s professional golf tour for members aged 50 and older.

The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, the Ryder Cup.

About Cazoo -
Cazoo’s mission is to transform the car buying experience for consumers across the UK and Europe by providing better selection, quality, transparency, convenience, flexibility and peace of mind. Cazoo aims to make buying a car no different to any other product online today, where consumers can simply and seamlessly purchase, finance or subscribe to a car entirely online for either delivery or collection in as little as 72 hours. Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, has a highly experienced management team and is backed by some of the leading global technology investors.