Cazoo named as new Title Partner of the Open de France
01 February 2022
Cazoo named as new Title Partner of the Open de France
Cazoo Open de France to be played on 2018 Ryder Cup course with €3m prize fund
Continental Europe’s oldest national Open to be played from Sept 22-25, 2022
Cazoo extends its partnership to three DP World Tour events in 2022
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, has today been named as the new Title Partner of the Open de France on the DP World Tour and follows Cazoo’s launch in France at the end of last year.
The tournament will now be known as the Cazoo Open de France and the deal includes significant on-course and off-course branding to include tee boxes and markers, greenside boards, par and yardage boards as well as caddy bibs and branding. The new agreement is an extension of the current partnership between Cazoo and the DP World Tour which already includes the Cazoo Open in Wales and the Cazoo Classic in England.
The 104th edition of the Open de France will return to Le Golf National, venue of the 2018 Ryder Cup, which first played host to France’s national Open in 1991, when Argentinian Eduardo Romero overcame Sam Torrance and José María Olazábal by two strokes. Nicolas Colsaerts is the most recent winner of the tournament, after the former Ryder Cup winner claimed an emotional triumph in 2019, the Belgian’s first title in seven years.
The 2022 Cazoo Open de France will have a prize fund of €3million – double the amount played for in the last edition of the tournament in 2019. The tournament will take place on 22-25 September 2022, the same week in the golfing calendar as the 2018 Ryder Cup, where Thomas Bjørn’s Team Europe defeated the United States 17½ - 10½ in France’s first ever hosting of golf’s greatest team event.
Cazoo was founded in 2018 by British entrepreneur Alex Chesterman and is one of the fastest growing businesses in Europe, pioneering the shift to online car buying. It listed on the NYSE last year and launched in France at the end of last year. Cazoo has sold over 50,000 cars online in the UK since its launch just over two years ago, as consumers have embraced the selection, value, transparency and convenience of buying used cars fully online.
Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be extending our partnership with the European Tour and adding Europe’s oldest national Open golf tournament to our portfolio of sports sponsorships. Following our recent launch in France, this deal gives us exposure to a great new audience and we look forward to engaging with the fans as we continue to deliver the best car buying experience across Europe.”
Guy Kinnings, Deputy CEO of the European Tour group, said: “We are delighted to have Cazoo on board as the Title Partner of one of golf’s most historic tournaments, the Open de France. Since joining the DP World Tour commercial family earlier this year, Cazoo have been a pleasure to work with and continue to show a strong commitment to growing the game of golf in new markets. Together with the Fédération Française de Golf, we look forward to working with Cazoo on an exciting new chapter for this prestigious tournament.”
Pascal Grizot, President of the French Golf Federation, said: "I am glad and proud that such an important company as Cazoo has chosen to support our national open. I wish to thank the European Tour group and their staff, who have worked tirelessly to make it happen. This partnership proves that our historical tournament remains highly attractive and will continue to serve as an astounding showcase event for French golf. I am delighted with this dynamic announcement."
For more information:
Cazoo
Lawrence Hall, Group Communications Director, Cazoo – [email protected]
Amy Lay, Senior PR Manager, Cazoo – [email protected]
About Cazoo – www.cazoo.co.uk
Our mission is to transform the car buying and selling experience across the UK & Europe by providing better selection, value, transparency, convenience and peace of mind. Our aim is to make buying or selling a car no different to ordering any other product online, where consumers can simply and seamlessly buy, sell, finance or subscribe to a car entirely online for delivery or collection in as little as 72 hours. Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, is backed by some of the leading technology investors globally and is publicly traded (NYSE: CZOO).
About the DP World Tour
The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 47 tournaments in 27 different countries across the 2022 season.
Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.
The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.
About the European Tour group
The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.
Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the many physical and mental health benefits of playing golf.
Global: Since 1972, players from 37 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Workday and Zoom as Official Partners.
The European Tour group has Strategic Alliances with the PGA TOUR, the Sunshine Tour, and the ISPS Handa PGA Tour of Australasia, while we also drive positive community impact through our overarching CSR programme, Golf for Good.