Cazoo announced as main partner of Everton Football Club
8 June 2020
Cazoo, one of the UK’s fastest-growing ecommerce businesses, which makes buying a car much like buying any other product online, is delighted to announce today that it has signed a multi-year agreement to become the main partner and shirt sponsor of Premier League football club, Everton. The sponsorship deal will take effect from the end of the current season.
The deal, which is part of an extensive marketing campaign as Cazoo seeks to accelerate the UK’s shift to online car buying, will see Cazoo branding take pride of place on the shirts of the Everton players, throughout the Goodison Park stadium, on official club merchandise, across the club’s website and on the media backdrops featured on televised football coverage.
Since its launch late last year, UK consumers have been quick to embrace buying used cars online from Cazoo in the same way as buying most other products today. Cazoo has already sold thousands of cars, delivering them to customers from the tip of Cornwall to the top of Scotland. This deal confirms Cazoo’s commitment to becoming the UK’s best-known online car retailer.
Cazoo owns and fully reconditions all its cars before offering them for sale and delivering them to customer’s doors within as little as 72 hours. Buyers can purchase or finance one of the thousands of Cazoo cars entirely online as well as getting an instant offer for any part exchange. Every Cazoo car also comes with a 7-day money-back guarantee and free comprehensive 90-day warranty and roadside assistance.
Cazoo joins an elite group of Premier League shirt sponsors and is one of the few UK-based, non-betting brands to secure the sponsorship of a top tier club. This latest deal follows the recent £100m of further funding secured by Cazoo earlier this year as it seeks to transform the way people buy used cars in the UK by providing its customers the best selection, value, quality and convenience.
Alex Chesterman OBE, Founder & CEO of Cazoo said: “We are really excited to be partnering with Everton Football Club, a family club with a rich heritage and a passionate and loyal fanbase. This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to consumers across the UK.”
Denise Barrett-Baxendale, Chief Executive Officer, Everton Football Club said: “We are delighted to welcome Cazoo as our new main Club partner and shirt sponsor. We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the Club and our fans in the years to come. We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the Club.”
Sasha Ryazantsev, Chief Finance & Commercial Officer at Everton Football Club, said: “In our search for a new partner, we were hoping to find a dynamic brand with strong growth potential and we have certainly found that with Cazoo.
”As a disruptor brand in their industry, Cazoo represents the best of British in terms of innovation and agility, and these values really resonate with Everton and our fans.
“Despite only launching last year, Cazoo is already transforming the way consumers purchase cars and has also proven its resilience through the coronavirus pandemic. Our partnership will help Cazoo extend its reach and audience significantly to continue its impressive growth trajectory. We have been really impressed by Alex and his team and look forward to working with them over the coming years.”
For more information, contact:
Lawrence Hall, Communications Director, [email protected] / 020 3920 0013
About Cazoo
Our mission is to transform the way people buy used cars in the UK by providing better selection, value, convenience and quality. We aim to make car buying no different than buying any other product online today, where consumers can simply and seamlessly purchase a used car entirely online and have it delivered to their door in as little as 72 hours. Cazoo was founded in 2018 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.
Visit our website for more information - www.cazoo.co.uk
About Everton Football Club
One of the 12 Founder Members of the Football League, Everton has spent more seasons in England’s top division than any other Club (117) and been crowned league champions on nine occasions.
Founded in 1878 as St Domingo, the Club has also lifted the FA Cup five times and, in 1985, added the European Cup Winners’ Cup to its prestigious haul.
Throughout its 142-year history Everton has been known as a family-oriented Club based on proud traditions, affectionately referred to as ‘The People’s Club’. Those traditions have also encouraged innovation, ensuring Everton has remained one of the great pioneering Clubs in the history of the game. The first Club to construct a purpose-built football stadium, Goodison Park is one of the most revered stadiums in England. In the coming years the Club will be looking to maintain those traditions in a new 52,888 capacity stadium at Bramley-Moore Dock, ensuring the Club’s roots remain in north Liverpool for generations to come.
As a pioneer, the Club are renowned for many firsts that we take for granted in today’s game. Everton was the first Club to see its players wear shirts numbered 1 to 11, the first Club to go on an overseas tour, the first English Club to install dugouts and undersoil heating, the first Club to feature in a televised match, the first Club to introduce a regular matchday programme, the first Club to present its players with medals for winning the Football League championship and the first Club to have a player, Dixie Dean, break the 60 goals barrier in a single league season.