Cazoo to become new Main Partner and Shirt Sponsor of SC Freiburg
13 April 2022
Cazoo to become new Main Partner and Shirt Sponsor of SC Freiburg
Cazoo is to become the new main partner and shirt sponsor of SC Freiburg. The multi-year partnership between the Bundesliga club and Europe’s leading online car retailer will start at the beginning of the coming season (2022/23).
As the new main partner and shirt sponsor of SC Freiburg, Cazoo will receive extensive advertising rights at Sport-Club home matches in the Europa-Park stadium, this includes TV boards, media backdrops and online. A key component of the partnership is the shirt sponsorship at all matches of the SC professionals.
In addition to the Bundesliga professionals, Cazoo will appear as shirt sponsor and advertising partner at all matches of the second team (U23) of SC Freiburg in the 3rd league and, as co-sponsor of the Freiburg Football School (junior training centre), will also be visible at all matches of the SC junior teams. Cazoo will also be a co-sponsor and sleeve sponsor of SC Freiburg's Bundesliga women.
Common sustainability topics
In addition, SC Freiburg and Cazoo have agreed to focus on sustainability projects and campaigns as part of the new partnership and to develop these together. This could include campaigns on topics such as electric mobility and/or hybrid drive, but also joint projects in the environment or exercise area.
Cazoo has been active on the German market since December 2021 and is considered a pioneer in the shift to buying used cars entirely online. The company was founded in the UK and intends to use the partnership with SC Freiburg to raise its brand awareness in Germany. Cazoo is also pursuing a similar strategy in other European markets such as the UK, France and Spain and has entered into various partnerships for this purpose.
Alex Chesterman OBE, Founder & CEO of Cazoo, said: "SC Freiburg has taken a big step forward in recent years, both in terms of sport and infrastructure with its new Europa-Park stadium. The club has a passionate fan base and, like us, is ambitious and results driven and at the same time its modesty and social commitment is why it is considered one of the most likeable clubs in German football for years. We look forward to engaging with the fans and local community in the coming years, and making Cazoo a household name in Germany and delivering the best car buying and selling experience in this important market."
Oliver Leki, Chief Financial, Operations and Marketing Officer of SC Freiburg, said: "We are delighted to have Cazoo on our side as our new main and jersey sponsor from next season. The partnership with the Sport-Club should help Cazoo as a dynamic digital company to achieve its communication goals in Germany. For SC Freiburg, the deal is also a confirmation of the club's positive development in recent years."
Marco Sautner, Managing Director of Infront Germany, added: "We are delighted that with Cazoo as a new main sponsor we have been able to convey an international brand and set another important milestone for the future of SC Freiburg."
For more information:
Lawrence Hall (Group Communications Director) [email protected]
Amy Lay (Senior PR Manager) [email protected]
About Cazoo – www.cazoo.co.uk
Our mission is to transform the car buying and selling experience across the UK & Europe by providing better selection, value, transparency, convenience and peace of mind. Our aim is to make buying or selling a car no different to ordering any other product online, where consumers can simply and seamlessly buy, sell, finance or subscribe to a car entirely online for delivery or collection in as little as 72 hours. Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, is backed by some of the leading technology investors globally and is publicly traded (NYSE: CZOO).
About SC Freiburg
With more than 32,000 members, SC Freiburg has enjoyed a high level of popularity throughout Germany for many years. With its first men's and women's teams (both in the Bundesliga) and its Under 23 team (3rd division), the Sport-Club plays in the highest divisions. In addition, the Freiburg Football School is known for its outstanding work with young players and the club for its diverse social commitment. Since October 2021, the SC professionals play in the new Europa-Park Stadium.